How to Create an Online Video Streaming Site like YouTube, Netflix, Hulu, Twitch?

Video viewing is no more restricted to just PC thanks to the advent of technology. From business campaigns to pure entertainment, videos are everywhere and no more restricted to just PCs and all that is because of the development of video streaming technologies and service providers.

Video streaming sounds like a big deal, especially when it comes to creating one on your own video streaming site like Youtube, Netflix, Hulu, Twitch and of course it is.

Here we have discussed how to create a create a video streaming website, the technical requirements and debriefing of the basic terms that needs to be learnt before going for the build of a online video streaming website.

What do video streaming websites like YouTube and Netflix do in global VOD market?

According to Statista report as of February 2016, YouTube enjoys 75.1% of internet video portals market share in the US and Netflix comes second with 8.3%. Other major players like Hulu, Twitch.TV, Dailymotion, Bing Videos occupy the rest of the spots, respectively.

youtube-netflix_business model

YouTube, the video sharing website that consumers and video content creators love has been generating revenue from ads that run in between a wide range of user-generated video contents. According to The Wall Street Journal, YouTube doesn’t turn a profit though it manages to break with its 1 billion+ viewers.

Netflix is purely subscription based video on demand holding arguably the biggest collection of movies, TV shows and other video contents. With more number of competitors pouring into the video on demand market, Netflix competes in terms of price, content diversification, personalization of content and multiple device compatibility.

But wait. Is there an easy way to create Online Video Streaming Site like YouTube, Netflix, Hulu, Twitch?

When it comes to how to build a video on demand website, questions like

  • “Should I opt for a customer development”,
  • “Would a Youtube website clone work?” or
  • “ Can I go for a Readymade framework for building video on demand website like Netflix?” will come into play.

Starting from the scratch would be a little complicated and takes time. So opting a readymade video on demand solution to start a business like Netflix would be a wise choice.

Build your own video streaming Website using a video on demand solution

Contus VPlay is a user-friendly video on demand solution that lets video creators host, distribute, store and market their contents over multiple devices across the web. This VOD website building software is readymade and customizable.

How Contus Vplay Helps you to Earn Like Youtube, Netflix, Hulu, Twitch?

Video Distribution and Syndication

Video-Distribution-and-Syndication_IconThis features helps to plan your video content delivery by creating a video distribution network for maximizing the content visibility and generates revenue by syndicating it across various channels. You can make partnership with the publishers, can stream live contents that can result in building your own system where that can be controlled without depending on your partners.


Video Monetization

video-monetizationThese monetization techniques helps to make the most out of your videos and mainly built for capitalizing on all possible revenue generating opportunities, It betters your revenue graph in a quick time. Based on the category of the video contents video monetization comes in many forms and the right strategies allows to maximize the revenue.

    • Pay per view
    • Advertising
    • Subscriptions
    • Purchasable assets
    • Online TV subscriptions etc.

Video Discovery

video-discoveryProvides a clear mechanism that helps in discovering preference and browsing patterns to offer personalized suggestions which in turn earns clicks. This video on demand software provides advanced keyword search system which can fetch the the most related video contents that in turn improves traffic, page views, ad revenues & average time of your online video streaming website.

Suggesting the videos relevant to the viewers’ needs extends your video reach and at the same time increases the video views too. The right video discovery platform can gain a good growth in video engagement.

Vplay’s Added Features for your Video Experience

Device fragmentation

Can get mobile apps built for reaching mobile audience and other device dependent applications as well.


Provides video encoding and adaptive bit-rate video delivery that ensures quality video output and safe storage.

Video Delivery

Contus VPlay provides Amazon cloud hosting (EC2, S3, Live Streaming) and and content distribution to every nook and corner of the globe via smart content delivery network. Your website will be scalable and data will be safe.

Content Management and DRM

To prevent your data from being forged or hacked, Contus VPlay DRM, provides access control, that lets you limit video access based on date, domain, IP, location etc and interface to classify, name and group video contents.


Multiple payment modes, right from online transactions, to paying via app stores.


You can know your viewership status, video popularity, analyze user behavior, real-time traffic, consolidate video traffic.

Apart from being a video creator, to start an online video streaming business, you will have to get all the above said things perfect in order to deliver your contents in style, on time, to the right audience via all possible viewer touch points.

With Contus VPlay, a feature-rich and technically sound on demand video platform that matches all the requirements needed to create your own branded video on demand website, you are just clicks away from getting started.

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About the Author: Masilamani


  1. Gives a clear cut idea on building a website like youtube. And how well does the readymade vod solution contus vplay can favour in terms of content protection?

    1. You can acquire Digital rights management (DRM) license that ensures in protecting the copyrights and ownership rights of the video content.

    1. To build website like youtube you need to have hands-on experience in using technologies like Amazon S2 and S3 cloud storage, rtmp streaming, Wowza media Engine and WordPress (Ec2) to power the vod streaming software.

    1. Choosing a readymade video on demand solution is mostly recommended since it can save your time in the development process and also you can avail various video monetization strategies that helps you gain a profitable revenue and also get a support in content protection as well.

  2. Seems good way to create one! Pls justify why Online Video streaming and how can one trust investing in this to generate revenue for their business?

    1. Reports have proved that online video streaming has increased nearly 60% in the past 3 years and is now marching towards the massive growth in the near future. So Online video streaming will obviously be a major source to generate revenue by means of various video monetization strategies.

  3. Looks cool. But wanna know how much does it cost to build a video streaming website like youtube or live streaming platform like twitch?

    1. It depends upon the way you choose to build a website like youtube. Either you are planning to choose any readymade themes and customize it yourself or hiring a developer to start from the scratch or by opting a readymade video on demand solution etc. The cost depends on these and also on the features that you are willing to get implemented.

    1. Yes ofcourse! There are many pre-built themes available in the market. You can download and get your youtube like website right away!
      But to launch a complete customized and fully personalized website like youtube, you can opt for a vod solution since it offers you with many value added features!

  4. I run a dance school and I always wanted to live stream my dance events on a weekly basis and also need it saved as a catalogue in an alphabetical order for my audience reference. Is that possible if I have my own video streaming website?

    1. Yes! These things can be made done easily if you go for a live streaming solution where you can launch your own site and also they help you stream your video content across various channels and helps in reducing your time to market too.

      1. is there any readymade video on demand solution is available free of cost for testing/development purpose ? please help me with that.

  5. I’ve my own site thats done using a readymade wordpress theme. Here, a complete VOD solution looks cool with plenty of features. Must give a try!

  6. I wanted to create an video streaming website of my own, where the users need to pay and watch the movies online that i stream in my website. is that possible?

    1. Hi Neeraj,
      Sounds great! Yes, its possible. You can choose any of the video monetization techniques to generate money out of each view

  7. Instead of choosing readymade themes I can see here choosing a  VOD solution would do better in business point of view. So I wanna know whether that solution supports both web and mobile?

    1. Hello Gaurav,
      Yes, it supports both web & mobile and ensures in providing an uncompromising video experience.

  8. Hi, I wanted to create a hulu or netflix like subscription vod (SVOD) site. What are the benefits of choosing a readymade solution rather than going from scratch?

    1. Hi Nikhil,

      Great way to go! Coming to the point, If you start from the scratch it takes plenty of time and you’ll need to face complexity in the development process. In a readymade solution you can avail a complete end to end platform so its easy to build your own NetFlix like site in a lesser time with 100% customization as well.

  9. I wanted to purchase a video streaming solution that can upload files to server and at the same time the receivers should be able to watch those across any devices like desktop, tablet, mobile etc and support platforms like windows, android, ios etc. Does the readymade vod solution support all these factors?

    1. Hi, Rohit
      Yes, the website built using a video on demand solution supports all the platforms and devices. It generates a great user-experience as well.

  10. Good. This post gives some awareness about engaging the viewers through our video content and make some revenue out of it!

  11. Hi,

    I am looking at building a website similar to hulu or netflix where members are allowed to subscribe and upload paid videos. Is it possible to use this API for handling video uploads by different members.

  12. This post gives enough of insights for an individual to create an online video streaming website. Great info Keep them coming!

    1. Periscope – Video streaming website
      Udemy – Video streaming website for education
      Hulu – Subcription Video on Demand
      Twitch – Live Streaming Video Platform
      Netflix – Video on demand website for Movies, dramas etc..
      Youtube – Online video streaming website

  13. I need custom video/streaming player. It Can play others cloud service like google drive,photos,vimeo,facebook & any more.

  14. What Affiliation Programs (Nigeria) can a newbie with a new website get into so as to monetize his new website via online streaming of videos without getting directly into the business?

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