Any digital video that is popularizing among viewers is a great resource to generate revenue. And the first step to cash in your content is to first create your own IPTV channel. In this article, we’ll explore the best ways to widen your audience and open up new monetization opportunities for your brand.
| 💡Did You Know? The Internet Protocol Television (IPTV) market has been growing consistently, and is projected to reach 115.2 billion USD in 2026, at a CAGR of 17.8%. Source : MarketsAndMarkets |
What is IPTV?
IPTV, (or Internet Protocol Television) is a multimedia service that delivers video content like television programmes, on-demand videos and live streams to viewers through the internet.
- Typically, the service is distributed by a service provider via a TCP/IP network, which means views do not need a cable TV set up.
- Unlike traditional television, viewers can pause, record or stream content anytime they need.
- Above all, viewers can watch their favorite show from any device like computers, laptops and mobile.
| Quick Note: Viewers who also want to watch IPTV services on their Television will either need to, Upgrade to a Smart TV that are purpose-built for streaming IPTVs (or)Install a Set-top-box that can convert streaming signals to a TV-readable format |
How To Generate Revenue From Your IPTV Channel?
Many consumers are no longer satisfied with the traditional way of watching television. Not surprisingly, IPTV platforms have been around for some time now and are continuing to grow in strong popularity. For example, streaming services like Netflix and Hulu have created a huge fan base with game streams, web-series, music videos, movies, docuseries and more, in just less than 10 years. With exciting streaming options available for the masses, the business behind IPTV is very large.
If you are in the same IPTV business of creating or streaming TV content, you probably have a wide range of opportunities in generating revenue out of it. The foremost method to make a profit with your digital video content is to create an IPTV channel.
Whether you own an IPTV channel or are planning to create one already, here is a list of ways that may help you in monetizing your channels. Ready to explore the best IPTV monetization methods? Let’s get started!
Top Ways To Monetize Your IPTV Channel
IPTV channels can be monetized in a number of ways. But the best methods always boil down to these 3 strategies. Here’s a short briefing about each one of them:
- Advertising
Ads play an important role in the monetization strategy of IPTV business models. You can charge from the business owners who wish to display their ads on your channel. Otherwise, you can create a pricing package for your viewers for an ad-free content experience.
Apart from this, you may also set selective pricing for the type of ad displayed on your channel.
Pre-roll Ads: These ads are either images, gifs or video that can appear on the sides of your video streams, with or without a close ad button. These ads appear simultaneously with the streams, on the position and time you set it to display.
Video Ads: Similar to commercial breaks in a television, you can set video ads in between your streams, with or without a skip option. The ads can be placed anytime across the stream – either beginning or at the middle of a video stream.
- Pay Per View Events
Some live sports and events have their own fanbase and their streams are exclusive to get access to. This provides you an elite opportunity to deliver the content to the fan groups and charge them for watching or recording it.
- Subscriptions Model
Most IPTV service providers have cracked a million subscriptions in recent years. The bold strategy behind this success was the idea of delivering video content for a monthly subscription. This particularly will work well for you if you have fresh and relevant content for your viewers.
A typical example would be streaming a web series or a docuseries that is popular among your viewers. The urge to watch next, typically binge sometimes is the touchpoint that will retain your viewers along. Eventually, leading to long term subscriptions.
Sounds like a plan? We know you are excited to earn a revenue from your IPTV channel and so we are to see you do it. As a token of encouragement, we’d urge your to take a quick look at the checklist that you may find useful with your next steps:
- Perform a customer mapping to rule out the stages of your sales funnel.
- Create an inventory maintenance for size and quality of video content.
- Carry out a ‘Terms and Conditions’ agreement with content owners and advertisers.
- Start strengthening your brand with viewer’s preferred content.
- Maintain a sufficient investment budget to cope during churn rate challenges and resource expansion.
Conclusion
Though IPTV is a relatively rising phenomenon, it has already proven itself to be a valuable option for larger content producers like you. We hope that the insights given in this article is a great starting point for monetizing your IPTV channel. Now, go ahead. It’s time to stream some amazing content to your viewers and get your pockets filled.
Comment below if you think the methods suggested were helpful to you. Happy monetizing!
