You have completed your education but do not wish to work under anyone. You wish to become an entrepreneur and open a start up of your own. But do you that there are already 125 million websites that are live and nearly 600 more being launched every day? So how do you think you will manage and survive the tough competition? Opting for entrepreneurship as a means of earning is an alluring choice but for that certain points needs to be clear and certain tips needs to be followed in order to create a niche for you.
You have to remember at all times that things don’t happen overnight. Rome was not built in a day. Patience and perseverance are the keywords. You need to follow, practice and believe in these. Moreover you need to decide which product or service you want to sell. At the end of the day everything boils down to sale. Without sale there will be no earning and no scope of making profits. Further more you need to select your target audience and start promoting your brand accordingly. For that you need to select on the company/product name as well as the logo.
Start with a business plan: Be sure of which product/service you want to deal in. Accordingly decide on the company’s goals and objectives. Without a proper vision, you will lose sight of your success mid-way. Without a business plan you will land nowhere and completely lost.
Niche marketing or mass marketing: Decide on the type of marketing you want to go for? Suppose your business deals with bathing bars. Now there are many bathing bars available in the market. If your product is on the lines of a beauty bathing bar, then you should opt for mass marketing. But if your product is organic bathing bar, then you have to opt for niche marketing. Not all people are users of organic products. So you have to be very certain of your target market so as to decide on this.
Put your most popular or enticing offerings on the home page: Don’t forget the golden rule. When a person visits your website he/she stays there for a few seconds before going to the other site. This few seconds are the most vital to create an impression. So put all your alluring and exciting offers on the home page,. So that they get tempted and click through the different links to get the complete idea and then eventually purchase the product.
Search engine optimization: SEO is crucial for the success of any business. You can use video, images and articles to boost the SEO. However don’t forget that whatever you post or write has to be genuine and not a duplicate copy of an already existing article.
I am Shameem, Software Engineer, Web Addicted, Living in Chennai, India. If you like This post, you can follow us on Twitter.