In today’s Electronic Age, more and more people are using social media for personal and business uses. If you have no clue about how to use social media such as Facebook for your business, you are not alone. Going through social media sites can be confusing if you have no idea to navigate them. If you do know how to use them, you are one step above most businesses. In light of that fact, here are four tips for tech savvy businesses to use social media to promote their business online.
Promote Yourself on Social Media
Posting notes, updates, and information on a social media site is one of the best ways to draw business to you. While some businesses do utilize the habit of using their money to purchase facebook fans from vendors, it is not always a smart idea to go this route. One reason why that is not all of these fans are qualified or want your services. It is often better to do things the right way, than the fast way. Something to remember is that you need to watch the spamming rules of the social media site that you are on. Many businesses have gotten into trouble for not paying attention to these rules. Our next tip is one that many of you currently utilize.
Create and Promote Your Blog
Adding an active blog that is always updated and optimized is the second way to utilize social media. You can post a link to your blog on any social media site. Keep it filled with fresh content that pertains to your business. This will also show up in search engine results if it is well maintained. This idea simply adds more fuel to the flame when it comes to business promotion and usually doesn’t cost a dime, especially if you use blogs such as Word Press.
Use Google Analytics for Revenue
Some businesses will automatically use Google Analytics to help their social media presence get better. This does include analysis of your blog and web site.
The information that the analytics provides gives you a firsthand idea of what is working and what isn’t working.
It can also suggest ways to improve revenue from your social media sites.
Utilize All Popular Social Media to Promote Yourself
While this has been talked about before, it bears repeating. Knowing how to properly use Twitter, LinkedIn, Facebook, and other popular social media sites will have people knocking at your door. The proper use for promotion is not to spam anyone. Only give information out to people that are interested. Comment on posts that you like without giving a sales pitch. Be an expert that people can turn to. Use common sense when saying things online and always keep your cool. Anything that you post on social media, even if you erase it can come back to haunt you. This is something that you do not want to have happen, so keep it civil in any social media forum.
Make use of these four tips to help you expand your business online. There are many different social media outlets that a business, large or small can use to give themselves a presence on the internet. Use each one to the fullest and watch people come to you with curiosity, because they want your product or service, or just to see what you have to offer them.
I am Shameem, Software Engineer, Web Addicted, Living in Chennai, India. If you like This post, you can follow us on Twitter.