Sony Mobile seems to be poised for growth this year. So far, the mobile segment has been dominated by the South Korean giant, Samsung. With its Galaxy range of smartphones and tablets, Samsung has just about risen above competition in the Android devices market.
Sony however seem to have redesigned their mobile segment in preparation for a fresh bid to get a significant percentage of the mobile device market. Their new Xperia Z range is attracting new customers, and can pose a threat to the established leader.
Declaration Of Intent
Sony Corporation made its intent clear at the Mobile World Congress in Barcelona, Spain earlier this year. The CEO of Sony Corporation Kazuo Hirai, and the CEO of Sony Mobile Kunimasa Suzuki, talked about Sony’s plans to integrate the mobile segment into the conglomerate’s overall strategy.
Like Samsung with its Galaxy branding, Sony has been bringing together all its Android devices – smartphones and tablets – under the unified Xperia brand. The Xperia series offers a similar user experience and basic features across all the devices.
At the Mobile World Conference, CEO and President of Sony Mobile Communications, Kunimasa Suzuki, said, “Sony Mobile’s Xperia products and content applications are designed around what consumers want and this approach is inherent in Sony’s DNA. We continue to set ourselves apart from the competition by creating products and services that only Sony can deliver.”
He also said that he expected 2013 to be a breakthrough year for the company in the mobile sector. Now, the company is concentrating on redesigning, giving a new look and adding new functionalities to these gadgets.
The results for the First Quarter of Financial Year 2013 show that Sony’s mobile sales increased by 36%. The Xperia range of devices has turned things around for the company, especially the new Xperia Z series of mobiles. Of the current Top 5 Sony mobiles, three are in the Xperia Z series.
The Xperia Experience
The Xperia range shares certain common features across devices. These include Wet Finger Tracking, a clear black panel display powered by the Sony Bravia Engine, Clear Audio and HD Voice, cameras with Fast Capture and 3D Sweep Panorama features, One Touch connectivity and STAMINA Mode option for longer battery life.
The Xperia Z Series
The Xperia Z Smartphone from Sony received positive reviews across the world, and its new packaging and features are bringing in new customers. The company has also made available tablets that fit into this new design umbrella. The Xperia Tablet Z also received positive response from customers.
Xperia Z has some new features, including a sleeker design and rugged features. The new Xperia Z series conform to the new Sony design paradigm of Omni balance. This includes 90 degree angles and even weight distribution. These devices are also waterproof and dust resistant. These features definitely have the potential to put the Xperia Z devices among the top 5 Sony mobiles in the market today.
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The Xperia Z smartphone was the first product in the series. Sony followed it up with the Xperia Tablet Z and the phablet Xperia Z Ultra with a 6.44 inch screen. Other phones in this series include the Xperia ZL, Xperia ZR and the Xperia Z1.
A Pick of The Best Phones From Sony In 2013
Sony’s Xperia phones consistently features on the list of best phones on many tech websites. Here are the top 5 Sony mobiles as of now.
Sony Xperia Z launched the Z series. It has a 5 inch Full HD display with a 1.5 GHz quad-core Snapdragon processor and a 13MP camera. Coupled with its high dust and water resistance rating, this phone is not just power packed, but also a rugged device that can handle rough use.
Sony Xperia ZL has similar features to the Xperia Z model, but isn’t waterproof.
The Xperia T is one of the popular Sony phones running the ICS version of Android, with a 4.6 inch display powered by the Bravia Engine.
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The Xperia TL is an upgrade to the Xperia T. The Xperia TL adds LTE capability to the other features of the Xperia T.
The Xperia Z1 is the new release from Sony and is the flagship model of the company for the second half of 2013. It has a 5 inch display and is dust resistant and waterproof like the Xperia Z, but packs more power and features. It has a 2.2 GHz quad-core Snapdragon 800 processor with 2 GB of memory. It also comes with a 20MP camera that can send live feeds to a Facebook page. It also comes with a 3000 mAh battery.
Tablet With A New Twist
The Xperia Tablet Z 10.1 inch tablet proved to be a successful model for Sony. But then, Sony decided to add a few special features to this device and launched the Sony Kitchen Tablet model. This adds a Bluetooth meat thermometer to the tablet, and the device comes with a stand so that it can be propped up like a book allowing the cook to refer to recipes while cooking. It also comes with many special recipes and other resources. Smudges and dough smears are no problem; the tablet can be rinsed and cleaned.
So, Can Sony Challenge The Leader?
Samsung has been using its resources and research facilities well, and releasing devices that have been consistently appealing to customers. They have built a good customer base with their popular Galaxy range of mobile devices. They’ve also been good at marketing, not hesitating to take on Apple in their advertising campaigns.
Among Samsung’s competitor’s, only Sony has the resources in place to match Samsung’s might. But they still lag behind Samsung. Their new Xperia Z series has been successful. It could be that 2013 will be the year the company turns things around. The company has already registered a 102 percent growth for 2012-2013. With the increasing popularity of the Xperia Z devices, the Sony’s mobile phone segment seems to be set for further growth.