Digital marketing professionals use different SEO tools for Website optimization activities (commonly known as Search Engine Optimization) and PPC. These two activities are aimed at improving the SEO ranking of your websites on the web and help website owners to drive more business growth which leads to generating revenues.
SEMrush is a service that provides a comprehensive set of tools for internet marketing and promotion. You can use this service in free and premium versions. With this tool, you can perform a number of tasks, such as
- Find the most effective keywords for your website,
- Estimate the traffic of any website,
- Analyze backlinks to your website,
- Follow your competitors,
- Track the ranking of keywords, websites or web-pages.
This is not the full list. Today, we will talk about how SEMrush helps you in SEO and PPC. Let’s get started.
- Use This Link to Get 14 Days Free Trial of SEMrush Pro Account (Worth $47)
Keyword Research
We all know that search engines use keywords to identify and find websites or web-pages and show them in results accordingly. So, the selection of good keywords and their proper placement on websites matters a lot. When you struggle to increase traffic to websites, using good keywords in SEO activates helps a lot. Soon, you start to see massive traffic to your site from different sources. But keyword research and analysis are not an easy task at all. With the help of SEMrush, you can easily find the following things:
- Monthly search volume of your targeted keywords,
- Figure out the difficulty of the keywords and search terms you are using,
- Find the CPC for the keywords,
- Find competitive advertiser density,
- Know how SERPs work and
- Easy track and find many relevant keywords for your website.
To do so, you need to take the following steps:
- Enter the SEMrush dashboard and click on “SEO keyword” under the magic function of the keyword Analytics.
- Enter your favorite keyword, such as best SEO practices, to see the suggestions made by the tool.
As you see in the image, SEO keyword magic displays all the keywords related to your target keyword along with their monthly search volume, keyword complexity percentage, average CPC, competitiveness and SERP features. Always keep in mind that for many keywords, best SEO practices seem to have a low search volume. Keywords with a good CPC can fetch sufficient business for you. It means if your keyword rank in the first 3 results of Google, you will have greater chances of increasing the revenue by promoting your products and services.
- You can also get detailed information about the keywords you searched for this tool.
This list will help you to pick good keywords with sufficient search volume and CPC to grow the overall traffic to your website very quickly.
- Use This Link to Get 14 Days Free Trial of SEMrush Pro Account
Website Audit
Sometimes, websites don’t perform as per your expectations despite applying all the latest SEO techniques and tricks. To know your weak points, Site audit comes into the picture. It allows you to clearly identify the problem on your website and rectify them as soon as possible. The website audit is of 4 types:
| SEO Audit | SEO audit reveals problems in SEO activities, which includes technical audit, content quality, page indexing problems, unfilled meta tags, incorrect structure, semantic core, Spamming activities, etc. It also allows you to know how Google or other search engines treat your website, sources of traffic to your website and all possible areas where you need to make further improvements. |
| Technical Audit | Technical auditing determines how a search relates to your HTML code. One must use the clean code as it helps search engines to easily understand your website and rank it accordingly. |
| Usability/Marketing Audit | In simple words, Usability audit is an analysis of statistics and user behavior on your site. For example- orders made by visitors, browsers they used to browse the site, pages visited by them. This helps you to know the main and additional traffic sources to your website and dramatically increase the conversion rate. |
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SEMrush includes the website audit feature. So, it helps to know the errors and flaws in your website and recommend the best possible remedies. You can use this tool to-
- Find the total performance score of your website,
- Errors and warning on your website,
- Track your progress and
- Track and inbound links and external links.
To do so,
- Go to the SEMrush control panel, click on the project options to create a project and add the URL of your site to audit the site of your entire site to find and fix all your problems on the site,
- Click on your Health Assessment Audit site to get a detailed report.
Competitor Analysis
SEO professionals and internet marketers need to analyze their competitors to find the high-performing keywords for their websites, know important ways to attract more customers and ensure a lucrative web-based business. Always keep in mind that SEMrush collects a lot of data from Google and Bing and allows SEO professionals to know the-
- Know the ranking of the competitor’s websites on different search engines,
- Website traffic,
- Traffic to certain web-pages,
- Main keywords and phrases to be used in PPC campaigns for getting the desired success,
- Check price, level of competition, traffic, ad text, etc.
The ability to easily find low-frequency keywords is one of the most important advantages of SEMrush. Always keep in mind that LF keywords are the main source of traffic for small and Start-up companies engaged in the web-based business. To tool presents a comprehensive data in such a way that it becomes easier for them to analyze competitors and easily accumulate data on search traffic, number of keywords, the total number of Ads, CPC, CPC traffic cost.
- Click this link to get a 14-day free SEMrush Pro account
To Check Content Delicacy
Duplicate content is a major problem in the SEO world. There are lots of digital marketing professionals, managers, SEO professionals who use duplicate content in their daily activities. Some technical errors also lead to content duplication. If Google comes to know that you are using duplicate content in SEO campaigns, it can blacklist your website or decrease its ranking. The use of SEMrush allows to you track and find duplicate content on your website and flush the junk text easily and quickly.
To Check AMP content for Google Search
All digital marketing professionals are aware of the importance of AMP content in Google search. Mobile responsive websites always perform better than Non-responsive websites. The use of SEMrush allows you to know whether your website or its pages are responsive to mobile devices or not in a few clicks. Based on the output, you can make a correction on your website and help it to perform very well.
To Get Positive Feedback From customers
We all know that black hat SEO practices damage your web-based business and spoil the image of your brand in the market. SEM rush helps to streamline your SEO activities with different tools and tricks and create a positive perception about it. It helps you to ensure that everything is fine on your website.
Correction in Inaccurate Search Traffic Estimate
There are many SEO tools that analyze websites by taking only 20 pages of Google’s SERP. They don’t take note of other website ranking factors. SEMRush collects data from different pages and delivers accurate results when it comes to SEO ranking of websites.
Conclusion
SEMRush is one of the most powerful tools for people engaged in the promotion of WordPress websites/businesses on the Internet. It provides a number of features and functionalities which works as a helping hand for the comprehensive analysis of SEO and PPC strategies to promote your website on the web and get more business opportunities every day.
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