Despite their monumental problems, Both Android and Apple aren’t in as bad a shape as Blackberry. Research In Motion (RIM) appears to have been hit hardest financially even though it was considered the most secure platform. The greater security and better privacy features are what drew corporate clients towards RIM’s devices though this aspect of their smart phones is no longer winning them clients as it did.
Google did take some steps to counter the Android spy software problems as well as Apple doing the same to safeguard users though it seems that RIM had focused for so long on armoring their devices against cell phone monitoring that they didn’t spend much time focusing on other aspects. A similar problem is what the Korean manufacturer Samsung is facing, their devices are certainly miles ahead in terms of hardware yet consumers now choose a competitors device because it is superior in areas other than hardware.
Market reports as well as the firms’ own financial reports clearly show that the Korean based smart phone producer is not doing as well as it previously was. This year for the quarter ending September 1st, RIM had traded and distributed 7.4 million smart phone units. However in comparison to reports of the same quarter from the year before, this figure has reduced by 30 percent, meaning nearly a one third drop in revenue for this quarter. As RIM is losing its market share, competitors are having a hard time filling the gap for instance Apple sold out 5 million of its iPhone 5 units at launch, creating a demand surplus and supply deficit the very first weekend. The iPhone sell out was more than expected and this could largely be due to the fact that a massive number of people are now turning towards Apple to fulfill their smart phone needs.
In the stock market RIM shareholders were relieved when share prices didn’t crumble as much as had been forecasted, and on Friday the shares were at $7.78. Even this was a relief to investors it was nothing to be overjoyed about, if compared to the firm’s performance and share prices from a couple of years ago it can be seen that in 2008 RIM share prices peaked at nearly $150. From this point of view it can be seen clearly how low stocks have plunged. As of now the firm is depending solely on its new operating system Blackberry 10.
This version of the OS was due to debut in the middle of 2012; conversely the date has been pushed forward to the first quarter of 2013. This is another concern for investors and it is rumored that the launch of the new OS maybe be as profitable as one may think. The problem remains that, like Samsung, RIM has failed to keep up with consumer needs. Individuals demand that their smart phone be equally equipped and capable of handling both leisure and entertainment needs as well as being able to perform professional and work related chores efficiently.
This is the department in which competitors such as Android and Apple have excelled miles ahead. With their large array of applications to choose from together with the widely varied functions these apps can provide it will be difficult for others in the industry to keep up. Not only the apps but the way hardware, software, work and play have all been so easily fused together into one small package is something which has required a lot of time and effort. Reaching that stage will not be easy for new comers or those who have been out of touch for a while.